B-roll is defined as video footage that is secondary to your primary video or "A-roll". The reason why we use it in ShoutOut is to have some variety of shots. The A-roll footage would typically refer to your interview or automated video and the B-roll would refer to the clips of anything that isn't speech. B-roll shots include the setting and surroundings, close ups of objects or people, they can be anything, so it's good to get creative with them. They just act as a filler of your primary footage. On ShoutOut B-roll will be added automatically into your videos, after you choose your B-roll clips and add them to the software.
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